Back to Basics: Laptops, mobile phones, tablets, cloud computing and CRM. Communications companies that don’t want to communicate. Back to Basics I say, take ownership and keep communicating with your customer, good news or bad keep up relations there is nothing worse than people not returning calls. As a young rep my CRM was a diary, ( later came the filofax) and our technology was finding a working phone box between customer visits. What is your customer care response time and are your systems delaying that response time?